Today, Previous Industries share “Zayre,” the third single from their forthcoming album Service Merchandise due June 28. The brainchild of longtime collaborators Open Mike Eagle, STILL RIFT, and Video Dave, Previous Industries bounce off of each other on this latest offering, providing a new glimpse of what their debut project as a collective has in store. Listen to “Zayre” wherever you stream music, and reserve your copy of Service Merchandise on CD or LP in the Merge store, or on limited-edition “Fruit Stripe” Peak Vinyl on Bandcamp!

Produced by Child Actor (Armand Hammer, billy woods, Serengeti), listeners will find a stark difference in the collective’s tone on “Zayre” as compared to the group's previous single “Pliers,” yet all the while it maintains a seamless collective energy reminiscent of the golden age of rap groups. The single, which the trio describes as “war drums in the break room,” opens with a run of compliments from an imagined fan who is taken aback by the sheer creativity of their new project. When they ask the group how they were able to come up with Service Merchandise’s “outer space concepts,” the admirer is met with a resounding yet hilarious answer: “Whiskey!” Whether or not this is a result of liquid courage, the single is brimming with verve, signaling the invigorated pace, composition, and lyrical approach to their new project—a direct result of their creative harmony fostered by years of friendship and collaboration. 

Speaking on the single, the group shares, “Zayre is the name of a defunct department store. Many of our songs are named after retail outlets that failed. When you have time, watch the commercials for Zayre and know that it was a real place where people bought action figures and pants.” They add, “The producer Child Actor is a genius. He showed us his formula once and we got really scared… There's secret lyrics to the hook that [Open Mike Eagle will] never tell you. Dave might tell you for the right price, but he never will.”

Alongside the album’s announcement last month, the collective shared their intention to take their debut on the road with a North American tour launching July 22. Starting in Nashville, TN, they will move along the East Coast with live dates in Philadelphia, Brooklyn, and Boston, among others, before closing out the program with a performance at LA’s Lodge Room.

Previous Industries on tour: 
Jul 22 Nashville, TN – The Basement
Jul 23 Atlanta, GA – 529
Jul 25 Carrboro, NC – Cat's Cradle (Merge 35)
Jul 26 Washington, DC – Songbyrd
Jul 27 Philadelphia, PA – Milkboy
Jul 28 Brooklyn, NY – Elsewhere (Zone One)
Jul 29 Boston, MA – Sinclair
Jul 30 Hamden, CT – Space Ballroom
Aug 02 Dallas, TX – Ruins
Aug 03 Austin, TX – Ballroom (Inside)
Sep 27 Minneapolis, MN – 7th Street Entry
Sep 29 Columbus, OH – A&R Music Bar
Oct 01 Seattle, WA – Barboza
Oct 02 Portland, OR – Hawthorne
Oct 04 San Francisco, CA – Neck of the Woods
Oct 05 Los Angeles, CA – Lodge Room