In only a couple of short weeks, Bob Mould returns with an entirely new catalogue of music on his full-length album Sunshine Rock, available February 8 worldwide. The record features the recently released ”What Do You Want Me To Do” and title track “Sunshine Rock.” Today, Mould shares his latest single “Lost Faith,” a socially conscious song that sheds light on the mental friction caused by a mixture of facts, fiction, and biased opinions dispersed in the media. The visual for the new music plots a tale of such confusion with Mould as the centerpiece.

Mould explains the “Lost Faith” concept:

The video follows the protagonist who is trying to find solace and anonymity in an increasingly corrupt world filled with paranoia and misinformation. We see him being questioned about his real intent, apprehended by a fictitious yet familiar-looking border security, then interrogated about the life he left behind.

Shot in Berlin, the video switches into dream sequences filled with chases, captures, and escapes. There’s a mosh pit of half-naked dancers, an accordionist in a church square, and the climax being a wild pursuit through the surrealistic ruins of a decommissioned CIA listening station.

While the Sunshine Rock album has been hailed thus far as Mould’s most radiant and optimistic to date, “Lost Faith” adds a stirring dose of reality. However, the video is not without a touch of comedic relief, as viewers will find a twist in its narrative. Even in his explanation of the video, Mould’s wit shines through, as he adds: “It’s just an average day in a European pop music video. Grab a scoop of ice cream and enjoy the show!”

The treatment for the video was created by Mould himself, with cinematography and editing by Mario Bergmann. Direction and cinematography by Philipp Virus of Virus Films GbR, who has worked with such bands as Atari Teenage Riot, Dinosaur Jr., Sonic Youth, and Iggy Pop, and whose work has been showcased at the Museum of Modern Art in New York. Both parties also worked on the recent docu-video “Berlin” that Mould shared to give fans a peek at his life in Berlin, where he has spent the last three years of his life and where he found much inspiration for this new record.

See more behind-the-scenes footage in the Sunshine Rock Studio Session here, and the aforementioned “Berlin” video here.

Bob Mould on tour:
Feb 14 Washington, DC – 9:30 Club 
Feb 15 Philadelphia, PA – Union Transfer *
Feb 16 Boston, MA – Paradise Rock Club +
Feb 18 Toronto, ON – Phoenix Concert Theatre
Feb 19 Pittsburgh, PA – Mr. Small’s
Feb 21 New York, NY – Brooklyn Steel *
Feb 22 Chicago, IL – Metro
Feb 23 Chicago, IL – Metro
Feb 25 Ft. Collins, CO – Washington’s
Feb 26 Denver, CO – Gothic Theatre
Mar 01 Los Angeles, CA – Teragram Ballroom >
Mar 02 San Francisco, CA – The Fillmore
Mar 08 Hamburg, DE – Gruenspan
Mar 09 Berlin, DE – Columbia Theater
Mar 11 Düsseldorf, DE – Zakk
Mar 12 Leuven, BE – Het Depot
Mar 14 London, UK – Electric Ballroom
Mar 15 Leeds, UK – Brudenell Social Club
Mar 16 Edinburgh, UK – The Liquid Rooms
Mar 17 Manchester, UK – Academy 2 Manchester
Mar 30 Minneapolis, MN – The Palace
Mar 31 St. Paul, MN – Turf Club
Apr 02 Dallas, TX – Granada <
Apr 03 Austin, TX – Mohawk <
Apr 05 Portland, OR – Wonder Ballroom
Apr 06 Seattle, WA – Neumos
Apr 07 Vancouver, BC – Rickshaw
* w/ Titus Andronicus
+ w/ Screaming Females
> w/ Criminal Hygiene
< w/ Will Johnson of Centro-matic